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Senno Has Useful Features

Senno is highly flexible and is widely accessible. Since Senno is an open source and decentralized platform, users could integrate using two methods:

  • API Connectivity – Senno is introducing an open API, allowing for dynamic, fast and efficient data queries from Senno’s distributed storage. That said, large multi-national companies, such as McDonalds and Starbucks, could use the Senno API to pull sentiment data into their business intelligence systems in order to measure trends and sentiments in public opinion of their new products and marketing campaigns.
  • Open SDK – Senno has a built-in SDK, enabling third parties to easily develop apps and plugins utilizing Senno’s core functionality. Additionally, app developers could integrate sentiment analysis capabilities into their software, providing alerts, signals and analytics.

By leveraging Artificial Neural Networks (ANN), Senno’s machine learning algorithms could identify which data sources provide value. In turn, Senno would grant them with higher internal scoring, providing more accuracy to the final sentiment evaluation. Using this mechanism, Senno will optimize the amount of required data to produce concrete and beneficial analysis.

Moreover, the sentiment results are tamper-proof because Senno uses blockchain technology and encrypts the data in transit. Thereafter, Senno stores the encrypted data within a distributed database and it’s digitally signed. This helps to revalidate and assure data integrity. Users have full transparency and assurance that there was no data manipulation.

SennoApps is another important feature of the platform. Senno is aiming to introduce an application marketplace, including apps in multiple categories ranging from marketing to medical. End users could enjoy the benefits of sentiment analysis in nearly every aspect of their lives. Developers are still able to introduce sentiment analysis-based applications.